Industry & Technology

Rethinking the Designer's Role in an Era of AI and Generative Tools

How AI image-makers and design tools are reshaping what it means to be a fashion designer.

Editorial visual for “Rethinking the Designer's Role in an Era of AI and Generative Tools”
Industry & Technology

This piece considers questions of authorship, labour, and originality as AI enters moodboards, concepting, and even pattern-making, asking what skills the next generation of designers will actually need.