Indian Fashion is Rising as a Global Force: Diverse, Expressive and Impossible to Ignore
Charting how Indian designers, textiles, and aesthetics are moving from 'ethnic' niche to central players in global fashion.
Read articleNotes from fashion's edges
What clothes say
when we look past the clothes.
I write to follow the systems, desires, histories and identities that gather around fashion. I look at how tightly clothes and culture are stitched together.
20 pieces
Rooted, Relevant and Evolving: Rajiv Menon on Redefining South Asian Diasporic Art
An interview-style exploration of how a contemporary creative navigates heritage, migration, and modern luxury spaces.
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Subcultures Influencing Indian Fashion
An exploration of how subcultures and countercultures have shaped India's fashion landscape from pre-colonial times to the digital age.
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Who's Dictating When Everyone Is Preaching?
A critique of the crowded landscape of fashion advice, hot takes, and moral posturing online.
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Rethinking Trend Forecasting
Why micro-trends are dying and what comes next for the fashion cycle.
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Crafting Futures: Local Indian Fashion and Regenerative Sustainable Systems
How small-scale Indian fashion practices and craft ecosystems can inform regenerative, circular futures.
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Rich in Your Ways: An Interview of Polite Society Designer Surmai Jain
Parrie Chhajed speaks with Polite Society founder Surmai Jain about the label's cross-cultural influences, responsible sourcing, design language, and the realities of building an independent fashion business.
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Why do Sports Jerseys look more like Billboards?
An examination of how sponsorships, broadcast deals, and league economics have turned jerseys into crowded advertising spaces.
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Louis Vuitton SS26: Pharrell Williams' India is rooted in Reality and rendered in Reverence
A critical look at how Pharrell's LV collection engages with India as reference, fantasy, and marketplace.
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Yohji Yamamoto: Notebook on Cities and Clothes — A Film by Wim Wenders
Reflections on Wim Wenders' film about Yohji Yamamoto, identity, and the city as a backdrop for clothes.
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Rethinking the Designer's Role in an Era of AI and Generative Tools
How AI image-makers and design tools are reshaping what it means to be a fashion designer.
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Is Quiet Luxury Relevant In A Country So Loud?
How Indian heirlooms, handloom craft, and a culture of lasting garments challenge the beige aesthetic of quiet luxury.
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Queer & Indian Fashion: Challenging Norms and New Narratives
How contemporary designers are rewriting the narrative of gender, silhouette, and tradition in India.
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The Philosophy of Ageless Fashion
A meditation on clothes that outlast trends, age brackets, and arbitrary rules.
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We’re All Buying H&M in a World Where We Want to Stand Out
A reflection on fast fashion, sameness, and the paradox of wanting individuality from mass-produced clothes.
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BHAKTI—Krishna’s Grace Celebrates the Transformative Power of Devotion @ NMACC in Mumbai
Inside NMACC’s Krishna exhibition, devotional painting, sculpture, craft, and storytelling trace how bhakti takes shape through art.
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Vaishali Shadangule: A Runway Review
A review of Vaishali Shadangule's approach to Indian textiles, volume, and contemporary couture.
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Indian Textiles: Histories Written in Cloth
Tracing how textile centres such as Panipat carry industrial, cultural, and labour histories through cloth.
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Jeans: The Global Uniform
How denim travelled from workwear to a near-universal language of everyday dress.
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Who Gets to Look? Fashion and the Gaze
A short reflection on image-making, spectatorship, and who fashion asks us to see.
Read articleEditorial / commissions