Indian Fashion is Rising as a Global Force: Diverse, Expressive and Impossible to Ignore
Charting how Indian designers, textiles, and aesthetics are moving from 'ethnic' niche to central players in global fashion.
Read article Portfolio / 2026 Fashion design · writing · research
Parrie Chhajed
Designing clothes.
Writing around them.
Fashion design, writing and research across material, memory, culture and the systems around what we wear.
Stratford, London Mumbai → London
Fashion interests me because it is never only about clothes.
It is shaped by history and commerce, by politics and desire, by craft and technology, by the personal and the collective. I am interested in these intersections—and in the tensions within them.
Through design, writing and research, I explore fashion as both a material practice and a cultural one. I question the stories we attach to clothes, the histories we choose to remember, and the meanings we give them as they move between people and places.
My work is an attempt to look at fashion closely enough to see what lies beyond it.
Working archive
The work
before the work.
Research rarely arrives cleanly. It accumulates as scraps, screens, paint, fabric, photographs and half-resolved questions before it becomes a collection or an argument.
Selected writing
Writing
I use writing to follow what clothes reveal about power, taste, identity and the worlds that produce them.
Selected work
Collections
Four projects moving through memory, repair, growth and excess. Each has its own visual rhythm.
RASA
The Essence of Memories
RASA translates memories of Nashik’s vineyards and Indian architecture into resort wear through wine-dyed modal silk, pressed flowers and sculptural smocking.
Open project
KINTSUGI
The Art of Repair
KINTSUGI turns visible repair into evening wear, using deconstruction, gold-highlighted seams, draping and wire-built volume to treat imperfection as part of the garment’s history.
Open project
RESURGENCE
Chaos vs. Growth
RESURGENCE traces a movement from numbness toward connection through layered silhouettes and flower-pounded, eco-printed surfaces on silk and wool.
Open project
NEVER SUBTLE
Dopamine Dressing
NEVER SUBTLE uses saturated colour, contrast and expressive separates to turn dopamine dressing into a social gesture that starts conversations rather than simply attracting attention.
Open projectInstagram / @parrie_chhajed
Recent frames.
Only current Instagram media appears here. If the feed is unavailable, this section stays out of the page rather than substituting portfolio imagery.
About
Between making
and meaning.
I am a fashion designer, writer and researcher interested in what clothes reveal about memory, culture, craft, commerce and the people who move through them.
Meet Parrie