Indian Fashion is Rising as a Global Force: Diverse, Expressive and Impossible to Ignore
Charting how Indian designers, textiles, and aesthetics are moving from 'ethnic' niche to central players in global fashion.
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PARRIE CHHAJED
Collections shaped through dyeing, draping and repair. Writing that follows the people and ideas behind what we wear.
LONDON, UNITED KINGDOM
It is shaped by history and commerce, by politics and desire, by craft and technology, by the personal and the collective. I am interested in these intersections and in the tensions within them.
Through design, writing and research, I explore fashion as both a material practice and a cultural one. I question the stories we attach to clothes, the histories we choose to remember, and the meanings we give them as they move between people and places.
My work is an attempt to look at fashion closely enough to see what lies beyond it.
Working archive
Research rarely arrives cleanly. It accumulates as scraps, screens, paint, fabric, photographs and half-resolved questions before it becomes a collection or an argument.




Charting how Indian designers, textiles, and aesthetics are moving from 'ethnic' niche to central players in global fashion.
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An interview-style exploration of how a contemporary creative navigates heritage, migration, and modern luxury spaces.
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An exploration of how subcultures and countercultures have shaped India's fashion landscape from pre-colonial times to the digital age.
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How AI image-makers and design tools are reshaping what it means to be a fashion designer.
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About
I work between the studio and the page: developing garments, interviewing designers and following the questions that emerge along the way.
Meet Parrie